Copywriting
Words that explain what you do, show why you are the right choice and make it easy to get in touch. Written from a proper briefing with you, in your voice.
The design is signed off, the developer is ready, and the pages are still empty. Writing about your own business is hard. You know too much, you are too close to it, and there is never time.
So the site launches with copy written in a rush, or not at all, and visitors leave without understanding what you do. We fix that by writing it with you.
Homepages, service pages, about pages, team pages and contact pages.
Pages for ads and campaigns, written to match what the ad promised.
Category descriptions and product descriptions for your best sellers.
Buttons, form labels, error messages and confirmation emails. They decide whether people finish what they started.
A one-page guide to how your business sounds, so anyone writing for you afterwards stays consistent.
An hour with you to understand the business, your customers and what the website needs to do.
A short set of questions for you and your team, to capture the details that never come up in a call: prices, process, common objections, what customers say.
Where it helps, we speak to people on your team who deal with customers every day. [to confirm: whether you also interview customers]
We read your reviews, your competitors' sites and the questions people ask about your service, so the copy answers them.
Before we write, we agree what each page has to say and in what order. If we are designing the site too, this is planned with the wireframes, so the words and layout fit.
Delivered in Google Docs, page by page, so you can comment directly.
Two rounds of changes are included [to confirm]. Most clients need only one.
Ready to go into the site. If we are building it, we put it in for you.
We use the way your customers describe their problem, taken from reviews, calls and interviews.
We use numbers, names and examples. "Same-day appointments in Marylebone" says more than "convenient service".
Short sentences, no jargon unless your customers use it, and nothing you would be embarrassed to say out loud.
Every page has one main thing it wants the visitor to do, and the copy leads there.
This is a copywriting service for your website. We do not manage social media accounts or write social posts as part of it. We also do not write blog articles for SEO under this service. If you need SEO content, see our SEO service.
Honest limit: Copy cannot make up for an offer people do not want. If we think the offer is the problem, we will tell you during the kick-off call.
Words and layout work best when they are planned together. When we design and build your site as well, the page plan, wireframes and copy are developed side by side, so headings fit the layout and every section has a reason to be there. See our web design service.
[to confirm: who writes the copy, Alex, Louie or a named copywriter you work with, and one line about them]
Alex
Co-founder · Web development, SEO and PPC
Louie
Co-founder · IT, websites, hosting and security
FAQs
Straight answers. If yours is not here, ask us and we will reply within one working day.
It depends on the number of pages and how much research and interviewing the project needs. After the kick-off call we give you a fixed price and a written scope.
Most websites take two to four weeks from kick-off to final copy, depending on the number of pages and how quickly feedback comes back.
Yes. Send us your brand guidelines or examples you like, and we will match them. If you do not have a tone of voice yet, we will write a short guide.
Yes. We can write for a site another agency is building, and work with their designer on the layout.
Tell us what is not working. The edits are included, and we would rather rewrite a page than leave you with copy you are not happy with.
You do, once the project is paid for.
