Paid search
WooCommerce PPC agency
Google Ads for WooCommerce stores, run by people who work inside WooCommerce every week. We fix your feed and tracking at the source, then run the campaigns that sell.
Most WooCommerce ad problems start in the store
When a WooCommerce store’s ads underperform, the cause is often not the campaign. It is a feed missing GTINs, variants sent as one product, prices that do not match the site, a purchase event that fires twice, or a payment gateway that breaks tracking. A Google Ads specialist who cannot work in WordPress has to send those problems back to you.
We fix them ourselves, in the store, then manage the campaigns.
What our WooCommerce PPC service includes
The product feed
The Google for WooCommerce extension sends your products to Google Merchant Center. It works for many stores. For large catalogues or complex products, we often use a dedicated feed plugin that gives more control over titles, categories and custom labels. Either way, we make sure:
- every product has a GTIN where one exists, using the GTIN field WooCommerce now includes, or a brand and MPN where it does not
- variable products are sent as separate variants, grouped correctly, so each size and colour shows the right price and stock
- titles include the words people search for, in the order they search
- shipping, VAT-inclusive prices and returns are set up correctly for the UK
- prices and stock update often enough to avoid disapprovals
Google Shopping and Performance Max
Shopping and Performance Max campaigns built from your feed and grouped by margin, best sellers and seasonality, with custom labels set in the feed. See how we approach ecommerce PPC in more detail.
Search, Demand Gen and remarketing
Search campaigns for high-intent and brand searches, Demand Gen and YouTube to find new customers, and dynamic remarketing that shows visitors the products they viewed.
Microsoft Shopping
We import your feed into Microsoft Merchant Center and run Shopping and Performance Max on Bing and Microsoft’s network. Clicks are often cheaper, and the setup reuses most of the Google work.
Meta catalogue
If you also advertise on Facebook and Instagram, we connect your WooCommerce catalogue to Meta, set up the Meta pixel and Conversions API, and keep product data consistent across platforms. [to confirm: keep this section only if you set up or run Meta ads for clients]
Tracking that holds up
WooCommerce tracking breaks in a few predictable ways. We check for all of them.
- Purchase events that fire twice when customers reload the order confirmation page.
- Sales lost to payment gateways that send customers off-site and back without the original source.
- Caching plugins that serve stale pages and stop tags from loading.
- Missing consent signals, when a cookie banner plugin is not connected to Consent Mode v2.
- Totals that do not match, because of tax, shipping or discount codes being counted differently.
We set up GA4 ecommerce events and Google Ads conversions with Enhanced Conversions, then check the numbers against your WooCommerce orders.
We fix the store too
If product pages are slow, delivery costs are hidden until checkout or the checkout has too many steps, your ads pay for visitors who leave. We build and fix WooCommerce stores, so we can improve speed, product pages and checkout as part of the work. See our WooCommerce SEO service and our web development service.
Google for WooCommerce or a feed plugin?
| Google for WooCommerce | Dedicated feed plugin | |
|---|---|---|
| Setup | Quick, guided, free | Takes longer to configure |
| Control over titles and categories | Limited | Full, with rules per category or product |
| Custom labels | Basic | Full |
| Large catalogues | Can struggle | Built for it |
| Other channels (Microsoft, Meta) | Google only | Usually several channels from one feed |
| Best for | Smaller stores with simple products | Large or complex catalogues |
Signs your WooCommerce ads need attention
- Google Ads reports more or fewer sales than WooCommerce.
- Products show as disapproved for price or availability mismatches.
- Sizes or colours appear in Shopping with the wrong price.
- Sales from PayPal or other gateways show as "direct" or "referral" in GA4.
- The store slows down every time a new plugin goes in.
How we structure a WooCommerce Shopping account
Most stores get the best results from a few clear groups rather than one campaign for everything.
- Best sellers with healthy margins
- The most budget and a realistic return target.
- Core range
- Steady products with enough data for Google to bid well.
- Long tail
- Products with few sales, grouped together so they still get seen without draining budget.
- Clearance and seasonal
- Run on their own, so a sale does not distort the targets for the rest of the store.
Custom labels in the feed decide which group a product falls into, so when your margins or best sellers change, we update the label and the campaigns follow.
Stock, sale prices and the feed
WooCommerce changes all day: stock sells out, sale prices start and end, new products go live. If the feed lags behind, Google shows the wrong price or stock and disapproves the product. We set the feed to update often enough for your store, pass sale prices with their start and end dates, and make sure out-of-stock products stop spending until they are back.
How we work
- 1
Audit
Weeks 1 to 2
Store, feed, Merchant Center, tracking and ad account.
- 2
Fix the foundations
Weeks 2 to 4
Feed and tracking fixed inside WooCommerce, checked against real orders.
- 3
Build campaigns
Shopping, Performance Max and Search, grouped by margin.
- 4
Optimise weekly
Search terms, product groups, bids and feed changes.
- 5
Review monthly
A monthly call, with sales and profit by campaign.
What to expect
Feed and tracking fixes usually improve results within two to four weeks, because Google starts optimising on accurate data. New campaigns need four to six weeks to settle.
Honest limit: If your store’s prices are higher than competitors’ for the same product, Shopping will show that side by side. We will tell you which products to advertise and which to leave out.
Results
Real numbers only. Each result is published with the date range and the client’s permission.
Result to be confirmed
Who works on your store
Alex manages your campaigns and feed. Louie handles hosting, speed and plugins. Both work in WordPress and WooCommerce. Meet the team
Alex
Co-founder · Web development, SEO and PPC
Louie
Co-founder · IT, websites, hosting and security
FAQs
WooCommerce PPC: frequently asked questions
Straight answers. If yours is not here, ask us and we will reply within one working day.
For smaller stores, often yes. For large catalogues, complex variants or custom labels, a dedicated feed plugin gives more control. We check which one suits your store.
Yes, for feed and tracking work. We make changes on a staging copy first where possible and keep backups.
It depends on catalogue size, platforms and the work your feed and tracking need. You get a fixed monthly fee after the audit. Ad spend is separate and paid directly to Google or Microsoft.
No. Plans start with a three month term and then roll monthly.
You do. Google Ads, Merchant Center and Analytics accounts stay in your name.
As often as your store needs. For most stores, several times a day. For fast-moving stock, we use scheduled updates or real-time sync.
Yes. Calls from ads can be tracked, and phone orders can be uploaded as offline conversions so Google counts them.
Yes. See our ecommerce PPC service.