Ecommerce SEO agency

We crawl the whole store and fix what stops Google from finding and trusting your products: duplicate product URLs, variant pages, broken pagination, redirect chains, orphan products with no internal links, and XML sitemaps full of pages that should not be there.

Faceted navigation gets special attention. Filters for size, colour and price are useful for shoppers, but each combination can create a new URL. We decide which filter pages deserve to rank, such as “black leather boots”, and keep the rest out of Google’s way with robots rules, canonical tags or a change to how the filters work. Google’s own crawling guidance recommends the same approach.

Category pages win the searches with the most buyers. We map keywords to categories, add useful copy above and below the grid (sizes, materials, delivery, how to choose), set clear titles and headings, and link related categories so shoppers and Google can move between them. Where demand exists and no category does, we create one.

Unique descriptions for the products that matter, written from what customers ask, not copied from the manufacturer. Clear titles with the details people search for (brand, model, size, colour). Reviews on the page. Images that load fast and have proper alt text.

Structured data lets Google show price, stock, ratings, delivery and returns in search results. We add and test Product schema with price, availability, brand, GTIN or MPN, review ratings, shipping details and your returns policy, and fix the warnings in Search Console.

Products in your Merchant Center feed can appear for free in the Shopping tab, in Google Images and in product results on the main search page. Many stores only use the feed for ads. We set it up for free listings too, fix disapprovals and keep the feed in sync with your store.

Buying guides, comparisons and size guides that answer the questions people ask before they buy, each one linked to the categories it supports. We only write content that has a clear path to a product.

Large images, heavy apps and plugins, and slow hosting cost both rankings and sales. We fix Core Web Vitals on the templates that matter: home, category, product and checkout.

Product roundups, gift guides, supplier and brand pages, and press. We earn links that send buyers as well as authority.

We set up GA4 ecommerce events properly, from product view to purchase, so you can see revenue by landing page, category and search term. Every decision after that is based on sales.

Shoppers rarely search for a category name alone. They add the details that matter to them: brand, material, colour, size, style, who it is for and what it is for. “Women’s waterproof hiking boots” and “wide fit leather brogues” are both category searches, and both can be worth more than the broad term.

We group those searches into a structure of categories and filter pages that matches demand. Each page targets its own set of searches, and products sit where shoppers expect to find them.

Breadcrumbs show shoppers and Google where a product sits. Links between related categories, from buying guides to the products they recommend, and from best sellers to their category, spread strength through the store. We plan them so your most profitable categories get the most internal links, wherever they sit in the menu.

If you sell in more than one country, Google needs to know which version of the store to show where. We set up country or language versions in subfolders, add hreflang tags, show local currency and delivery details, and make sure each version has its own indexed pages. On Shopify that usually means Shopify Markets. On WooCommerce it means a translation plugin or a multisite setup.

Organic revenue and orders first, then the numbers that lead to them: clicks from non-brand searches, rankings for your priority categories, how many of your product pages Google has indexed, and conversion rate from organic visits. You see all of them in your dashboard, by category.

Moving from Magento to Shopify, or from Shopify to WooCommerce, is where stores lose the most traffic. We map every old URL to its new one, move the content and structured data across, test the redirects before launch and watch Search Console daily for the first weeks. If we are building your new store too, SEO is part of the build from day one. See our web development service.

ChatGPT now shows product results, and Google’s AI Mode builds shopping answers from its Shopping Graph, which draws on Merchant Center feeds, product pages and reviews. Clear product data, a clean feed and real reviews help you appear in both. We include them in every ecommerce plan.