Websites
Websites that load fast, explain what you do in seconds and turn visitors into enquiries and sales. Designed and built in London, with SEO and tracking in from the first wireframe.
Most web design is judged on how it looks on launch day. We judge ours on what it does six months later: how many people find it, how fast it loads on a phone, and how many visitors get in touch or buy.
That changes how we design. We plan the pages around what your customers search for, write copy that answers their questions, and build every template to load fast and track every enquiry. Then we design it to fit your brand.
We start with your goals, your customers and the searches that bring them in. That gives us a sitemap: which pages you need, what each one is for and which keyword it targets.
Simple layouts for each page type before any design, so we agree on structure and content before we agree on colours. We design mobile first, because a phone is where most people will see your site first.
Design that fits your brand and makes the important things obvious: what you do, why you, and how to get in touch. If you do not have brand guidelines, we can create a simple set.
Most website projects stall waiting for copy. We can write it for you, from a briefing with you and your team. See our copywriting service.
WordPress, WooCommerce, Shopify or a custom build, depending on what suits you. Clean code, no bloated page builders and only the plugins or apps you need. See our web development service.
Page titles, headings, URL structure, internal links, structured data, image alt text and XML sitemaps are part of the build. If you are replacing an old site, we map every old URL to the new one to protect your rankings.
We build to pass Google’s Core Web Vitals on mobile: fast loading of the main content, quick response to taps and no layout jumping. Images are compressed and sized, scripts load only where they are needed, and we test on real devices before launch.
We design and build to WCAG 2.2 level AA: readable contrast, keyboard navigation, proper headings, alt text and forms that work with screen readers. It widens your audience and reduces legal risk.
A cookie banner that meets UK GDPR and PECR rules, connected to Google’s Consent Mode so your analytics and ads keep working within the law. Privacy and cookie policy pages in place before launch.
GA4, Google Tag Manager and Search Console set up, with every call, form, booking and sale tracked from day one.
Most AI crawlers do not run JavaScript, so we keep content in the HTML, add structured data for your business, services and people, and make the key facts about you easy to find and quote.
A visitor should know what you offer, where and for whom within five seconds, without scrolling.
Reviews, client names, photos of real work and clear prices or packages where you publish them.
Call, book, buy or get a quote, repeated where it makes sense.
Tap targets big enough for a thumb, forms that are short, and phone numbers that dial when tapped.
Every extra second costs visitors, especially on mobile data.
Cost, timing, process, location and what happens next, on the pages where people look for them.
| Platform | Best for | Things to know |
|---|---|---|
| WordPress | Service businesses, content-heavy sites, most brochure sites | Flexible and easy to edit. Needs good hosting and regular updates. |
| WooCommerce | Online shops that want full control and lower monthly fees | Runs on WordPress. Needs good hosting and care as it grows. |
| Shopify | Online shops that want less maintenance | Hosting and security handled for you. Monthly fees and app costs add up. |
| Custom build | Sites with unusual features, integrations or high traffic | Most control and speed. Higher build cost and needs a developer to change. |
We recommend the platform that suits your business, not the one we prefer to build on.
Weeks 1 to 2
Goals, customers, competitors, keywords and content.
Weeks 2 to 4
Every page planned, every layout agreed.
Weeks 3 to 6
Homepage and key templates designed, with two rounds of changes [to confirm number of rounds].
Weeks 5 to 10
Built on a staging site you can review, with copy, images and tracking added.
Speed, accessibility, forms, tracking and redirects tested on real devices. We launch, then watch Search Console and analytics closely for the first weeks.
Hosting, updates, backups and changes, if you want us to look after it.
Most sites take six to twelve weeks from start to launch, depending on size and how quickly content and feedback come back.
A new site can wipe out years of search traffic if old URLs disappear. Before we launch, we crawl your current site, map every URL that has traffic or links to its new home, move the content that ranks and test every redirect. After launch we check Search Console daily until things settle.
After launch, you can look after the site yourself or let us do it. Our care plans cover managed hosting, software and plugin updates tested on staging first, daily backups, uptime and security monitoring, and a set amount of time each month for changes. [to confirm: care plan details]
Your domain, hosting account, website files, code, analytics and every login are in your name. If you ever want to move on, you take everything with you.
Honest limit: We do not build sites in a week from a template. If you need something live in days, we are not the right fit, and we will say so.
Our work
Live sites we have designed and built. Open them and see for yourself.
Alex leads design and development. Before Visible Websites he wrote software for clinical studies and worked as a photographer and videographer, so he cares about how a site looks and how it is built.
Louie handles hosting, domains, security and email, so the site is solid on launch day and stays that way. Meet the team
Alex
Co-founder · Web development, SEO and PPC
Louie
Co-founder · IT, websites, hosting and security
FAQs
Straight answers. If yours is not here, ask us and we will reply within one working day.
It depends on the number of pages, the platform, features such as booking or ecommerce, and whether we write the copy. After a discovery call we give you a fixed price and a written scope.
Most sites take six to twelve weeks. Larger ecommerce or custom builds take longer.
Yes. We build on platforms you can edit and show you how, with a short guide for your team.
Technical SEO and on-page basics are part of every build. Ongoing SEO is a separate service. See our SEO agency London page.
We can. Copywriting is available as part of the project or on its own.
If the old site ranks, we map and redirect every important URL and move the content that ranks. That protects your traffic, though rankings can move for a few weeks after launch.
Yes. We offer hosting, updates, backups, security monitoring and small changes each month, if you want us to look after the site.
Yes. We work with clients across the UK, in Dubai and further afield.
You do. Domain, hosting, code and content are all in your name.
