Paid search
Google Ads aimed at the streets and postcodes where your customers are, so you stop paying for clicks from people who will never visit or book.
A salon in Fulham does not want clicks from Enfield. A locksmith in Camden does not want calls at 3am if nobody can answer them. But Google’s default settings show your ads to people “interested in” your area, wherever they are, and run them around the clock.
Local PPC fixes that. We set your campaigns up so ads show only where you can serve, only when you can answer, and only for searches that lead to a booking or a call.
We target the exact areas you serve, by postcode district, radius around your premises or London borough, and exclude the rest. We switch Google’s location setting to “presence” so your ads reach people who are actually in your area, not people who once searched for it.
We link your Google Business Profile to Google Ads, so your address, distance and directions appear with your ads. It also lets your ads appear in Google Maps, at the top of local searches.
For most local businesses, the phone is where the money is. We add call assets to every ad and track each call: which campaign and keyword it came from, how long it lasted and whether it was answered. Calls over a set length count as conversions, so Google learns which ads bring in real enquiries.
Ads run when you are open and can take a call or a booking, with higher bids at the times that convert best, and lower or none when they do not.
For trades and services where Google offers them, Local Services Ads appear at the very top of the page, with a Google verification badge, and you pay per lead rather than per click. We check whether your business qualifies, handle the setup and manage the leads with you.
Sending local ads to your homepage loses enquiries. We send each area or service to a page that mentions the area, shows local reviews and makes it easy to call or book. We build these pages ourselves.
Each branch gets its own targeting, budget, location asset and reporting, so a busy branch does not take budget from a quiet one without you knowing.
Such as locksmiths, plumbers and emergency repairs, where people call the first result.
Such as salons, clinics and valeting, where a booking link or call button turns a click into a customer.
Where one customer covers the cost of many clicks.
Which need customers while their reviews and local SEO build up.
If your service has few local searches or a low value per job, ads may not pay. We will show you the numbers before you spend.
Illustration
An illustration of how we might set up a local campaign, not a client result.
Ads put you at the top of the page today. Local SEO gets you into the map pack for free over time. The same Google Business Profile, reviews and landing pages drive both, so we plan them together. Many clients start with ads, then reduce spend on the searches where they rank organically. See our local SEO service.
Week 1
We check your account (or plan a new one), your targeting, your Business Profile and what clicks cost in your area.
Weeks 1 to 3
Campaigns set up by area and service, with call tracking, location assets and schedules.
Search terms, areas, times and bids adjusted from what the data shows.
A monthly call with cost per call, cost per booking and what we are changing next.
Local campaigns often bring in calls in the first week. They usually settle into a stable cost per lead within four to eight weeks, once Google has enough call and form data.
Honest limit: If very few people search for your service in your area, a local campaign will stay small. We will show you the search volumes before you spend, and suggest other channels if the numbers are too low.
Your Google Ads account and Business Profile stay in your name. Ad spend is paid by you directly to Google, separate from our fee. [to confirm: no markup on ad spend]
Reporting
Your live Data Studio dashboard shows spend, calls, call length, forms and bookings by area and by campaign, updated every morning, with a monthly review call.
Sample dashboard. Figures are illustrative.
Real numbers only. Each result is published with the date range and the client’s permission.
Result to be confirmed
Alex builds and manages your campaigns. Louie looks after landing page speed and hosting. Meet the team
Alex
Co-founder · Web development, SEO and PPC
Louie
Co-founder · IT, websites, hosting and security
FAQs
Straight answers. If yours is not here, ask us and we will reply within one working day.
Pay-per-click advertising aimed at a specific area, such as a borough, postcode or radius around your business, so you only pay for clicks from people you can serve.
Our management fee depends on the number of locations and campaigns, and is fixed after the audit. Ad spend is separate and paid directly to Google.
It depends on what a click costs for your service in your area and how many leads you want. We show you the numbers in the audit before you commit.
Yes. We can target postcode districts, boroughs or a radius around your premises, and exclude everywhere else.
They can, once your Business Profile is linked and location assets are set up. Google decides when to show them.
If Local Services Ads are available for your trade, often both. They charge per lead and sit at the top of the page. Search ads give more control over keywords, areas and ad text. We test both and move budget to whichever brings cheaper customers.
No. Plans start with a three month term and then roll monthly.
Yes. We run local campaigns for businesses across the UK and in Dubai.
